Experiential activations that bring brands and audiences together in real life

We design and manage brand activations, live events and retail experiences in high-traffic, public-facing environments, helping audiences understand offerings, build trust and engage meaningfully in real life.

WHAT we DO

At SPOT OF GLAM Experiential, we specialise in hair, beauty and lifestyle brand activations across the UK and international markets. Our approach is shaped by years of hands-on experience delivering live, consumer-facing activations across retail, live events and entertainment settings.

We design and manage brand activations, live events and retail experiences in high-traffic, public-facing environments, creating moments that help audiences connect, build trust and engage meaningfully in real life.

This includes delivering experiential activity within live music, entertainment and culturally-led environments where timing, audience behaviour and brand representation are critical.

Why experiential matters for your brand

Experiential marketing works because it puts brands in front of people in real life. In high-consideration categories like hair and beauty, and in live entertainment settings, people are far more likely to engage when timing, relevance and trust are in place.

Our role is to make that happen. We design and manage experiential activity that reduces hesitation by giving people the chance to see, try and experience a brand for themselves.

Hair and beauty brand activation at The O2 by Spot of Glam Experiential, showing interactive experiences and engaged attendees

Our experiential marketing services

Our experiential services work across retail, live events and entertainment-led environments. We deliver activations that help people discover products, understand brands and build long-term value.

  • Experiential strategy & activation planning

  • Live events & brand experiences

  • Retail & in-store activations

  • Product launches & showcases

  • Sampling & consumer education

  • Influencer & creator-led activations

  • Staffing, logistics & on-site management

  • Artist, album & touring experiential activations (pop-ups, fan moments, cultural integrations)

Hand holding three packets of Mielle Pomegranate & Honey Curl Smoothie hair product against a pink background.
Two young women trying on tiaras at an amusement park or carnival, with one adjusting her tiara and the other holding her head. In the background, another woman in a denim jacket is looking at her phone, and colorful amusement park rides and signs ar
A pink open gift box containing MIELLE hair care products, including bottles and jars with pink labels, pink tissue paper, and promotional material featuring a woman with long dark hair.
Close-up of two people exchanging pink event passes with a QR code and photo, with one person holding her phone.

Our approach to experiential brand activations

We approach every activation with a clear understanding of objectives, audience behaviour and how people move through and interact with live spaces. Our focus is on seamless execution, strong representation and experiences that feel natural within their setting so we achieve long-term momentum rather than one-off moments.

Smiling woman with dark hair styled in a high bun, wearing a white T-shirt and sitting in front of a green background with photos of women and the text 'Girls Night In with ORS Haircare'.
Display for a curling hair product event with large illuminated letters spelling 'CURL SHOW' surrounded by green balloons, with a pink backdrop advertising the 'Curl Show' featuring images of hair serums, avocados, and other hair care products.
Four women wearing colorful outfits, with some holding green bags that say 'Ors Haircafe,' posing outdoors during a festival or parade, with a crowd and trees in the background.
Three women celebrating at a girls' night event with balloons and signs decorated in green and white, holding posters that say 'Girls Night in' from ORS Haircare, indoors

Experience & Track Record

A selection of activations that reflect the range of environments and audiences we work across.

  • Mielle - Natural Hair Show, Atlanta, US - Experiential brand activation at an international hair and beauty exhibition, showcasing a new product collection through live consumer engagement.

  • Mielle - Natural Hair Academy, Paris, France
    Live brand experience introducing core product ranges to a new European audience.

  • Notting Hill Carnival, UK
    Influencer-led experiential activation combining sampling, brand visibility and cultural engagement within a large-scale live entertainment environment.

  • ORS Haircare - Superdrug, UK
    In-store retail activation supporting product discovery and consumer education for new product range.

Our experience spans multiple markets, brands and live environments, with each activation shaped to its context and objectives.

A woman with curly blonde hair, dressed in a pink suit and high heels, sitting on an ornate golden throne on a pink background. Behind her, a neon sign reads 'MHELLE'. Flowers in gold vases flank her on both sides.
Young girl with braided hair and glasses writing with a pink pen at a table covered with pink papers, with an older woman standing behind her.
A pink and white affirmation card titled 'From One Queen To Another' with handwritten note and two instant camera photos on a yellow surface.
A woman with braided hair wearing a pink jacket and a tiara taking a photo with a pink instant camera at an amusement park or fair.

Experienced in high-footfall live environments

We deliver experiential activations in busy retail spaces and large-scale live environments, including public events and entertainment settings. From staffing and logistics through to on-site management, we take responsibility for delivery, ensuring brands are represented clearly and professionally throughout.

A woman holding a bottle of Mielle Pomegranate & Honey Curl Smoothie hair product, with another similar bottle in the background. The woman is wearing pink and has dark hair.
A person taking a photo of a woman sitting on a throne with a pink background using a smartphone, with pink and gold decor around.
A woman in a pink corset top and jeans posing in front of a pink backdrop with the name 'MIELLE' written in neon. The backdrop is decorated with pink flowers and a woman sitting on a golden throne is seated in the background.
Beauty product display with a pink promotional poster featuring a woman with curly hair holding hair care bottles, the text online "I love the definition in my curls", with a jar of body cream and pomegranate imagery below, and various skincare produ

BRANDS WE’VE WORKED WITH

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Partner with SPOT OF GLAM Experiential

If you’re planning brand activations, live experiences or experiential marketing campaigns, we’re happy to discuss how we can support your objectives. You can reach out directly to acacia@spotofglamexperiential.com